• blog,  On Writing

    Write Like A Boss: How to Establish Narrative Authority and Gain the Reader’s Trust

    This essay is a summary of the points made in my recent Write Naked, Die Famous Podcast on the topic of Beginnings. Use this article as a reference. Listen here: To write a great beginning that will keep the reader engaged, we’ve got to do three things: grab their attention, hook them with a promise and convince them that this story is the one they need to read. Convincing them takes a combination of persuasion and authority. Once we have their attention, enticing them with a promise is part of the persuasion — if the hook promises a payoff they are interested in, access to special information, a thrilling suspense,…

  • blog,  On Writing

    Mastering “The Hook” in Your Writing

    This essay is a summary of the points made in my recent Write Naked, Die Famous Podcast on the topic of Beginnings. Use this article as a reference. Listen here. Many of us think we can measure success in writing by sales, but any number of factors can impact your book sales that don’t have to do with your writing. You are a writer. Your job as a writer is not to sell units of books — that’s the job of the publisher and the bookstore. Your job as a writer is to keep the reader reading.  Keep her reading the next word, sentence, page, and chapter despite all the…