Tinder adds a special feature called the “super like”. According to The Verge, “If you “Super Like” someone (it’s an upward swipe) that person will see that you like them before they make the decision to swipe left (and never talk to you) or right (and begin the rest of your lives together).”
It is meant to show greater interest/investment because that person put more thought into the swipe than a swipe right/swipe left. You get one Super Like a Day, so you have to be careful with it. However, paying Tinder subscribers can get up to five Super Like’s a day.
The Tinder blog states that “users are three times more likely to match with someone they Super Like and conversations initiated by a Super Like last 70% longer.”
The news articles seem to be celebrating it as a way for women who are more interested in a relationship than in a hook up to identify someone who may be more serious than just swiping right all day as a numbers game to see who responds.
That may be the intention, but I see this as a bad thing for women who get caught up believing what they want to believe and not facing the real situation. The truth is, this will just make women create their fantasy faster and invest more thinking that she is “more special” because of a super like. But the man has still done nothing substantial to show investment.
One of the biggest reasons women get hurt is because they interpret a mans “attention” as investment, but it’s not. He can (and will) turn that attention off as quickly as it’s turned on. Meanwhile she has likely invested in him sexually and emotionally and when he fades out, disappears, puts her in the bang zone or when she finally starts to notice that he wasn’t invested afterall, she will feel hurt.
But what a coup for men! They get to make a woman feel “extra special” and improve the chances that she will attach to him and he will get sex from her and he’s barely done anything more! And he can make one woman a DAY feel extra special. His numbers game just got a steroid boost.
The most important thing in online dating is to delay attachment until you’ve vetted the person enough to see if his/her actions and words line up. And for women, you should never invest more than you’re willing to lose or more than he’s investing. This “super like” gives the illusion of investment, but it’s still an illusion.
Here’s the trailer which is super creepy in my opinion. What do you think of the Super Like?